STAR newspaper: couples struggling to conceive may just have a new lifeline

About 1 in 6 couples of reproductive age have a fertility problem, writes the Infertility Awareness Association of South Africa (IFAASA).
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 17 July, 2014

About 1 in 6 couples of reproductive age have a fertility problem, writes the Infertility Awareness Association of South Africa (IFAASA). Research also shows that regular lubricants are not suitable for couples trying for a baby as they may harm the sperm.

“That’s why Conceive Plus is so valuable for South African couples. The product is the first fertility-friendly personal lubricant containing calcium and magnesium ions which are essential for cell viability in our bodies and the process of fertilization,” comments Martin Kahanovitz, CEO of Litha Healthcare Group.

Conceive Plus® is the first fertility lubricant on the South African market set to offer a solution to all couples trying to conceive naturally. The product is available throughout the distribution network of the leading South African medical, pharmacy and consumer goods distributor, Litha Pharma, a division of Litha Healthcare Group.

Of course Conceive Plus will boost our Gynaecology portfolio but more importantly -  will bring smiles to many couples trying to conceive naturally!,” adds Mr Kahanovitz.

Conceive Plus® is available over the counter from a large network of pharmacies and on shelf next to pregnancy and ovulation tests. In South Africa, Conceive Plus®  is available in two convenient sizes of pre-filled applicators and two sizes of the multi-use tube.

Conceive Plus® has earned an international reputation as the world’s most loved fertility lubricant brand. Whether just starting their conception journey or have been trying for some time, Conceive Plus® is here to help couples to get pregnant naturally.

For more information on the benefits of Conceive Plus® and where to buy the product in South Africa, visit the website


About Litha Pharma

Litha Healthcare Group Limited is a diversified healthcare company, listed on the Johannesburg Stock Exchange (JSE) with headquarters in Johannesburg, South Africa. The company is a division of Litha Healthcare Group Limited a diversified healthcare company. Litha Pharma’s business focus is to develop greater market presence in all its distribution channels, in 16 therapeutic categories as well as to expand access to prescribing healthcare professionals in both the public and private sector. The company focus its efforts on prescribing practitioners, including specialists and GP’s, commercial areas including pharmacies and fast moving consumer goods, dispensing doctors, mines and the public tender sector. Litha Pharma has a resource compliment of over 120 experienced sales and marketing people which have a strong relationship with the private hospital sector in all major regions of South Africa.



SASMAR is a pharmaceutical company focused on the categories of fertility, family planning and female health. Founded in 2005, the company is a major manufacturer of personal lubricant and supplier to international governmental organizations in HIV/AIDS prevention and awareness programs in third world and developing countries. The founding purpose of SASMAR was to provide high quality personal care products that benefited the lives of consumers. SASMAR has grown its product portfolio and international distribution in a very short period. Headquartered in Brussels, Belgium, the group has operations based in Sydney, London, Hong Kong and Chicago and has a presence in more than sixty countries through a network of distribution partners.

For more information, please contact:

Lucy Setian, SASMAR Group Marketing Communications Manager at [email protected] or +32 28808220 ext 813

Conceive Plus featured on South African TV!
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