Chemist Warehouse Puts Sasmar Conceive Plus on its Pharmacy Shelves Nationwide

Growing brand Sasmar Conceive Plus offers fertility lubricant that supports Australian couples who are trying to get pregnant

Sydney, 21 August 2017 - SASMAR announced today that its Conceive Plus Fertility Lubricant product that supports natural fertility for couples trying to conceive will now be available from all Chemist Warehouse Pharmacies nationwide.

In Australia Sasmar Conceive Plus is covered by a Registered Patent and is the only personal lubricant that contains Calcium and Magnesium ions. Found naturally in our bodies, Calcium and Magnesium is important for cell viability and essential to the process of fertilisation. The specially provides additional moisture that is comparable to fertile cervical fluid to relieve and or prevent dryness and helping to create an environment that is conducive to natural fertility.

Sasmar Conceive Plus is available over-the-counter without a prescription and is used just like a regular personal lubricant. Two versions are available at Chemist Warehouse, the multi-use tube with flip-top lid and pre-filled individual applicators. “Fertility support is essential when trying to get pregnant especially now with so many starting a family later in life. Having Sasmar Conceive Plus available in all the Chemist Warehouse stores is significant in giving consumers easy access to this fantastic product” commented Guadalupe Garcia, Sasmar’s Manager of Product Development.

Sasmar Conceive Plus is a novel invention by Aquatrove Biosciences, Inc a company established by faculty members from the Harvard Medical School and the Massachusetts General Hospital driven by a growing need for a personal lubricant that supported conception for trying-to-conceive couples. In 2009 the formulation was presented to a panel of experts at the annual meeting of the American Society For Reproductive Medicine and the data presented was later published in the prestigious journal “Fertility and Sterility”. Following successful partnership with Sasmar Pharmaceuticals the formulation was commercialized under the Conceive Plus brand and is now available in more than 60 countries, including throughout the Middle East, Africa, Europe and the United States of America. Aquatrove Biosciences, Inc was acquired in 2016 and is now part of the SASMAR group.



Pharmacy wholesaler ordering codes:

・Conceive Plus Tube 75ml - 849794
・Conceive Plus Applicators 8x4gm - 265611

・Conceive Plus Tube 75ml - 401331
・Conceive Plus Applicators 8x4gm - 401382

Media contact:

Laurent Joly

[email protected]

Tel +61 2 9327 6000 ext 609

Retailers / Sales Enquiries

To stock SASMAR personal lubricants in your stores contact Sales:

Europe Tel +32 2880 8220 Ext 608

Australia Tel +61 2 9327 6000 Ext 846

USA Tel +1 (773) 942-0030 Ext 822

Conceive Plus Now Available at Walmart
Retail Giant Walmart, Inc today added Conceive Plus fertility lubricant and Conceive Plus Women’s Fertility Support dietary supplement to its shelves.